In recent times the technological world is witnessing an increasing application of entertainment-oriented platforms and technologies, in productive use. With apparel brands investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites, the market is constantly evolving. Utilising the benefits of entertainment-oriented features like gamification, retailers can enhance customer engagement and loyalty.
With Personalisation playing an important factor in improving customer experience, technology like Artificial Intelligence (AI) can play an important role in revolutionising the e-commerce industry by offering numerous benefits. AI-powered recommendation systems analyse user behaviour and purchase history to provide personalised product suggestions. AI Image generation features can also give the user an idea of how an outfit would look on them.
The integration of AI, and gamification in the design of an e-commerce app creates a user experience that is both immersive and engaging.
The inclusion of gamification elements, creates a more enjoyable experience, further motivating users to use the E-commerce application. Together, these technologies revolutionise the way users interact with the app, fostering increased engagement, customer loyalty, and ultimately elevating the overall e-commerce experience.
