Lenskart aims to revolutionize the eyewear retail industry by creating a disruptive retail experience for fashion eyewear. ith stores stocking anywhere between 500-1500 different styles of eyeglasses in the stores, the brief seeks to answer questions like how Lenskart can make more efficient customer journeys, enable easier decision-making among consumers for purchasing glasses, how might we leverage technology, and how moments of delight can be injected into the many touchpoints of a customers’ offline journey.
The outcome of the project was informed through research and deep ethnographic studies at Lenskart stores. The solution space draws upon the interdisciplinary knowledge aquired as a student of DRE, by involving principles of systems thinking, service design, retail fixture design and visual communication. Aimed at creating a more efficient customer journey, it addresses key pain points and bottlenecks by enabling clarity in navigating product categories, showcasing new launches, improved product messaging, leveraging omnichannel browsing, building transparency in queuing and improving pricing and prescription communication.
In conclusion, the research and development conducted on this project have shed light on the immense potential for innovation and improvement within the retail industry, particularly in the context of Lenskart. By embracing a customer-centric approach and leveraging technology, Lenskart has the opportunity to create a truly immersive and delightful shopping experience for its customers.
