The rise of sharing economy and collaborative consumption has transformed how goods and services are produced and consumed, bringing about a socio-economic shift. As significant contributors to CO2 emissions, cars play a crucial role in this shift. Repurposing and reusing used cars are essential in promoting the sharing economy and sustainability. The second-hand car market plays a crucial role in environmental sustainability by extending vehicle lifespans and reducing resource consumption. Economically, reusing cars adds value and supports ethical development while reducing waste. Socially, it empowers consumers across boundaries to access cost-effective and sustainable personal mobility.
Cars24, a leading platform in this space for buying and selling used cars, has embraced this trend by offering affordable luxury and convenience but it faces a critical challenge in gaining the trust of potential buyers due to the gap between the digital and physical worlds. For the sharing economy to thrive sustainably, Cars24 must develop an online experience that faithfully replicates in-person inspections to convert visitors into buyers, regardless of location. However, achieving this while upholding sustainability and cost-effectiveness presents a significant design challenge.
