Spandan Bhattacharjee

Tir, Tha & Tan: Lifestyle Pedelec for Urban Upscale Youth

Spandan Bhattacharjee

M.Des.

Mr. Balaji Rengarajan

T. I. Cycles of India

Sysnopsis

Post COVID mobility scenario: Pandemic has shaped personal mobility ecosystem. Keeping in mind the infancy stage of shared mobility across metro cities, their maintenance and sustenance is questioned, even more so after the pandemic has led to people avoiding contact with their surroundings ever consciously.
In the field of mobility and transportation industry, we have had different verticals of segments of vehicles: each to serve a purpose. This has continued for every mode of transportation. Of lately, these segments have given rise to several sub segments of vehicles to serve the ever-changing purposes of citizens as the world around us changes. For instance, SUVs have given rise to crossover SUV and micro-SUVs that tread the boundaries of SUV, hatchbacks and sedans. such distinctions have not found themselves thoroughly utilized in the world of 2 wheelers, and much lesser so in the world of bicycles.
Introduction of motor driven bicycles gives us a fresh new platform to explore the possibilities of micro mobility per se, especially owing to the changed urban scenario brought over by COVID19.
Indeed, no surprises here, as the subsequent events had profoundly affected the socio-economic status of everyone.
The goal is clear: To design an E-Bike/pedelec that blends the boundary between motorcycles and bicycles as a product of Montra Electric sub-brand of TI Cycles India.

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Spandan Bhattacharjee
Spandan Bhattacharjee
Spandan Bhattacharjee