This thesis project proposes an alternative approach to showcasing home appliance products in retail stores through the introduction of a mobile retail experience center. By conducting a market survey, the project identifies effective marketing strategies for IFB, a leading brand in the home appliance industry.
The proposed solution is a sleek and modern experience center that travels to different locations, providing customers with an exciting and interactive environment to engage with IFB's new products. The center's design incorporates glass panels, allowing customers to observe the internal components in an exploded view, showcasing the cutting-edge technology behind each unit. Infographics and interactive displays are used to educate customers about the technology, facilitating an understanding of the unique features and benefits of IFB's products.
With its mobility, the experience center brings the brand's products closer to customers, making it convenient for them to experience the latest offerings. IFB's knowledgeable staff are present within the center to provide guidance and information, enhancing the customer experience.
In conclusion, the mobile retail experience center presents an innovative and dynamic way for IFB to showcase their new products. It creates a futuristic aesthetic, aligned with the brand's identity, while offering customers a glimpse into the advanced technology integrated into IFB's units. The center's mobility allows IFB to reach a wider audience and engage with customers in a personalized and informative manner, ultimately strengthening the brand's presence and product understanding.
