The project titled "Sales Gamification in Automotive Retail" introduces gamification concepts to Tekion's Automotive Retail Cloud platform and within US-based automotive dealerships. Its primary aim is to motivate users and foster engagement for a sustainable work-life balance. Gamification involves blending gameplay elements into non-gaming contexts to enhance user engagement with a product or service. By strategically incorporating game mechanics like point systems, badges, levels, challenges, and leaderboards, designers create a human-focused design that encourages employees to enjoy and excel within the gamified system.
The system allows for personalization, enabling sales personas to customize profiles, avatars, and preferences, adding a sense of ownership and individuality. To align the gamification system with the dealership's brand image and values, a strong brand identity is developed, defining its values, personality, tone, and visual elements. Tekion's gamification illustrations strike a balance between a human-centric approach and technology, inspired by real-life badges, resulting in realistic yet playful graphical representations.
Visually appealing game elements such as progress bars, level indicators, and virtual rewards are utilized to stimulate and reinforce sales personas' sense of progression and achievement. Achieving business goals through gamification includes increased sales performance, enhanced customer satisfaction, improved employee engagement and retention, data-driven insights, continuous learning and skill development, team collaboration and communication, and increased efficiency and process optimization.
Overall, gamification proves to be a powerful tool in driving sales performance, employee satisfaction, and customer experience within the automotive retail sector. By carefully crafting a gamification strategy that balances fun with the subject matter's tone, the project enhances the overall user experience and contributes to the success of Tekion's platform and dealerships across the USA.
