Surabhi Prabhakar Mohadikar

Rethinking discovery of in-app features

Surabhi Prabhakar Mohadikar

M.Des.

Mr. C S Susanth

Vokab Technologies Pvt Ltd

Sysnopsis

ModeMagic is an all-in-one no-code store conversion kit that helps Retailers & Marketers run flash sales, clearance sales, % off discounts, inventory & stock updates, announcements, product bundles +more.
It also helps them showcase the latest bestsellers, launch new arrivals, and run site-wide announcements without needing a developer or designer. Helps individual brand owners to run and grow their digital stores.

As the creator ecosystem flourishes and indie work becomes the norm, indie studios, brand makers, and creators need infrastructure to help them set up and run their businesses without code.

The user is a brand owner with a new digital store supported by the Shopify environment. The brand owner finds it convenient to start an online store. With time faces difficulty in managing and organising the inventory, recovering lost sales, and bringing customers back to the online store.

User needs to run frictionless promotions, Increase customer trust, and run daily deals & flash sales. The ultimate aim is to increase the conversion rate and earn more profits without code. The challenge is to design the application flow for the user to use the features based on his goals. Eg. the User goal is to reduce non-moving inventory, and user flow should guide the user to run a clearance sale. Currently, the no-code application has multiple features to help retailers run their businesses better, but the user journey is broken and is causing user dropouts. The Objective is - to understand user expectations from the app. To identify the loopholes leading to user dropouts. To help users find the right playbook to run better product experiences. The aim is to find a user pattern that grows for newer use cases in-app that helps the users(Brand owners) to discover the product and improve conversion rates.

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Surabhi Prabhakar Mohadikar
Surabhi Prabhakar Mohadikar
Surabhi Prabhakar Mohadikar