India is a growing market with second largest worlds populated country and an emerging world power with a constant growing GDP. With this significant change in the economy, peoples demand towards luxury market is also on a upward graph. The percentage of millionaires have increased in past decade and are expected to grow three times in the coming decade. This change in the GDP and influence of the western culture have let to the increase in buying power of the people and as a comparatively young country, the shopping trends are also on the growth.
Due to this increase of young high income group with more idle spending capital, selling AAA copies of the luxury products have skyrocketed. With this change in market, the actual/old high class are looking for newer products or experiences to differentiate themselves from the upcoming AAA market buyers.
This project focuses on the luxury and high-end user group segment and addressing their needs and demands of the luxury and bespoke furniture accessories and home decor products like mirrors, coat stands, valets and magazine racks that perfectly fits their functions needs and simultaneously satisfying their aesthetic demands.
First phase of the research focuses on the research of Luxury market and user group and carefully understanding the needs, wants and desired of that niche segment and carefully understanding luxury as an individual element. Second phase of the research includes the market study and product analysis to understand the trend and international design language with in-turn gives the high-end user group an unforgettable product experience and brand its identity,
