Monalisa Thakur

Kairos

Monalisa Thakur

M.Des.

Dr Jignesh Khakhar

Titan Company

Sysnopsis

Kairos is the outcome of an exploration that contemplates our relationship with time.

The project's initial phase looked for evidence of how time has encompassed our lives and how we make sense of it. Our lives revolve around time and its perception: our routines, rituals, and festivities pivots around various periods and seasons. We have devised tools, methods, systems, and elements of language to forge our association with time.

We use our physical and social experiences to give meaning and association to an abstract concept like time. Metaphor is one of them. It's a tool that enables people to use what they know about their direct physical and social experiences to understand more abstract things like work, time, mental activity, and feelings.

The metaphors give us a distinct idea of how time is viewed as a scarce and precious commodity. Just like money, it needs to be preserved and invested. Although a very apt one, the association of time as money is very transactional in nature. There is a feeling of time 'running away' and 'not having enough' associated with it. The digital culture has further aggravated it by creating an urgency culture resulting in the new age ailment like 'hurry sickness and 'zoom fatigue'.

The Project looked into modes of interaction in a social setting, specifically Language and its components and uses Metaphors as a tool to design an artefact for crafting an alternative association with time.

Keywords:

Monalisa Thakur
Monalisa Thakur
Monalisa Thakur