In this post-pandemic world, nothing.health sought to capture the wellness industry by creating a one-stop wellness platform for activewear and other wellness services whilst catering to a diverse group of individuals, aiming to create products that encourage human wellbeing. Working with a start-up and the activewear segment created a wide scope for learning and provided a unique platform to explore various sections of the industry. In order to understand apparel for Training, a lesser sought after product offering within the market, we started with the understanding the Indian market to identify the scope and the gap.
Motivated to create well-designed products that could improve the experience of regular practitioners of this activity led us delving into the consumer psyches, whilst realigning the brand's aspiration and goals into a real-world scenario. This is followed by understanding the parameters of training by immersing in the actual environment. Revival aims to reconnect humans to their purpose and helps them realign with their values instead of getting lost in daily hustle and bustle of their lives. This range is also a representation of the unique juxtaposition that is the Indian activewear industry. This project additionally created the scope of tapping into the domestic activewear manufacturing units based out of Meerut, while continuously broadening the technical, industrial and interpersonal skills.
