The pre-owned car market in India is sprawling and relatively unorganized, with emerging competition from within India and abroad. OLX Autos, a subsidiary of OLX Group, aims to introduce an orchestrated platform aggregator for both Business-to-Consumer (B2C) and Consumer-to-Consumer (C2C) sectors. This endeavor extends across India and LATAM countries.
The project's essence lies in facilitating customers' car-buying journeys by delving into decision-making processes and deciphering factors that shape their choices.
Throughout the project, the primary customer segment was engaged through interviews, exploring their purchasing journeys from the initial need for a vehicle to the inspection process before finalizing a specific model. Numerous influencing factors were unveiled, encompassing price considerations, expert opinions, virtual car experiences, and educational videos. The interplay of these factors and their impact on customers' decisions were examined.
Identified factors were isolated, their implications understood, followed by collaborative brainstorming sessions. The outcome was a range of potential product features, harnessing decision-shaping elements on the OLX Autos platform. This included tools to gauge fitting prices for C2C market vehicles and providing guidance through educational videos.
Beyond direct product features, strategies were crafted to offer indirect customer support, including internet content strategies, inventory optimization, and a hybrid selling model in the B2C segment.
