Plankton Collective is an animation studio based in Bangalore specializing in short-format traditional 2D animation. They opened shop in 2018, and have not had a proper identity since. My role at this studio as a Graphic Designer was to rebrand and create a new Brand Identity for them. This would include designing brand identity elements such as a new logo, a visual language, setting a colour palette, a brand typeface, and several systems to ensure the brand stays consistent across all platforms. Furthermore, I would apply this identity across all the brand touchpoints and create multiple collaterals for the studio. Plankton is an innovative and rather 'fun' studio (which reflects in their style of work), so ensuring that the new identity captured their essence required me to bend the rules from time to time in order to balance the tightrope between functional graphic design and the studio's needs. It made me put together all of the skills and knowledge I had acquired over the last 3 years as a Graphic Design student.
