The graduation document delves into a transformative journey of redesigning the online presence of Zero Risque, a brand born amidst the COVID-19 pandemic, initially focusing on mask sales. With the pandemic waning, Zero Risque seeks to evolve into a versatile fashion brand. The project encompasses a comprehensive analysis, design, and strategic realignment process.
Beginning with problem identification and user analysis, the project unfolds through structured mind mapping, identifying user groups, and formulating strategies. It delves into the essence of the brand, encapsulating the transition from mask supplier to fashion influencer.
Each aspect of the redesign process is meticulously crafted, from user experience and visual design to content creation and communication strategy. The project draws insights from competitor analysis and envisions a brand-new user journey that resonates with the aspirations of fashion enthusiasts.
Throughout the document, a collaborative spirit is evident, showcasing a holistic approach that encompasses design thinking, technology integration, and strategic brand evolution. Ultimately, the project celebrates the synergy of innovation and aesthetics, exemplifying the power of design to steer brands towards a future of growth and distinction.
