The alignment of technology with homecare products is a pivotal and evolving aspect of the consumer goods industry. This convergence represents a paradigm shift in how we approach household maintenance, offering numerous benefits to both consumers and manufacturers. It is an ongoing trend that enhances efficiency, customization, and sustainability while improving safety and well-being for consumers. As technology continues to evolve, we can expect even more sophisticated and integrated homecare solutions in the future.
This project attempts to craft a brand strategy and sub-identity for one of Hindustan Unilever's upcoming technologies in their HomeCare Department by thoroughly studying Hindustan Unilever's product portfolio and brand essence. The strategy and identity concepts are based on comprehensive consumer insights and the evolving landscape of the home care industry, incorporating newer technology to meet global requirements. It encompasses comprehensive research, ideation, and design development.
