Background
The client of the project is a social innovation-based startup that is working in the field of Assistive tech-based industry empowering
many Persons with disabilities ( PwD) people. Since the client had already innovated the product, they were inclined towards giving
brand value to the innovation.
Purpose
As the client wanted to give their innovation a brand face, the purpose was to position the innovation at a desirable market positioning
and designing design artifacts for the same positions using different toolkits of branding and packaging.
Guiding questions
As the Client wanted to give their innovation a brand face, the purpose was to position the innovation at a desirable market positioning
and design artifacts for the same using different toolkits of branding and packaging.
DISQ followed design after thorough research ( Secondary and Primary ) and then profiled the research outcomes in terms of user profiling . Design considerations like color, Typography, and information prominence have been aligned according to generative research
outcomes.
To validify the design outcome , Designers conducted varied testing's as per the need of design
