This document serves as a compilation of visual and spatial design interventions across multiple touchpoints for Urban Farms Co. (UFCo),
a social enterprise centred around regenerative organic farming. Initially tasked with designing an experiential farm walk-through for one of UFCo's hubs, I found myself deeply intrigued by the potential and scope of the project. UFCo is a strong advocate for sustainable practices, and their desire to showcase their mission and impact was clear. As I delved into the project, my responsibilities expanded, and my employees urged me to work on various brand touchpoints, diverting significant time away from my graduation project. To align with this shift and incorporate the multifaceted aspects UFCo wanted to address, I adjusted the project's scope to encompass
all the different touch points, moving beyond a sole focus on the visitor experience design of Hyderabad Hub, like a System Design Project.
