Playshifu is an educational technology company that creates interactive and immersive learning experiences for children through toys and games. My graduation project at PlayShifu was a series of different packaging design projects including revamps and new design works for- Jigsaw Puzzles, AR Flashcard Puzzles, and Orboot Earth (an AR world globe). My task involved studying the theme, product features and making it visible to the target users. It covered various aspects like: research, market study, mood boarding, ideation, creation of print files, observing the print samples. Overall it covered many fields which could give me a 360 degree learning.
These projects were accompanied by, ‘Where is Curio?’ which is an e-storybook design project. My task here was to compose the storyline, work on the overall typography and layout. One of the major responsibility was to convey my ideas to the illustrator so as to achieve a visually pleasing composition.
