WinZO, an RMG (Real Money Gaming) platform, initially aimed to provide a convenient gaming experience to tier 3 and tier 4 cities in India. However, as WinZO expanded globally, it saw the opportunity to reach a wider Indian audience. This led to the introduction of ZO Games, a publishing branch specializing in collaborations with gaming companies and developers seeking to expand in India.
I had the privilege of working on ZO Games' branding project as part of my graduation. With a clear brief, case studies, and competitor research, I began decoding the project's essence. Meetings with the founders helped me understand the company's vision, fostering ideation and sketching. To broaden the scope of exploration, I enlisted the help of Yashaswini Katuri, a fellow Graphic Designer. Yashaswini's guidance was invaluable throughout the process.
After finalizing the brand image and guidelines, our next step was to create a website to introduce ZO Games globally. I initiated the design process by mapping out the workflow and content for each page, creating a grayscale model to determine the look and feel. Incorporating the brand's color scheme, I adhered to the guidelines despite the limitations of the WordPress platform.
Collaborating with designers Arindam K. Datta and Tanmoy Das, we brought concepts to life for elements like icons, illustrations, and web banners. The project also involved additional deliverables, such as a brochure and an Indian gaming market report. Despite some delays, the dedication and support of my fellow designers and teams resulted in a product tailored for the global market. Designing the brand and website was a rewarding journey that provided valuable insights along the way.
