India has witnessed a remarkable surge in smartphone usage, and it is projected to reach 1 billion users in the coming years. The COVID-19 pandemic has expedited this shift, compelling various sectors, including banking and financial services, to innovate and keep up with the changing landscape.
This transformation was initiated by the adoption of digital technologies, enabling activities such as applying for loans online, completing electronic Know Your Customer (e-KYC) processes, opening bank accounts, and ordering essential items like food and groceries.
The Indian financial sector has played a crucial role in catering to a diverse range of customers by providing services that are tailored to their needs and accessibility.
However, the affordability of smartphones remains a significant hurdle for many individuals.
Samsung Finance Plus, with its extensive presence and strong retail network in India, has introduced a unique and inclusive digital lending platform. This platform offers financing options to potential consumers, enabling them to purchase Samsung Galaxy devices in India. Samsung aims to leverage Samsung Finance Plus to tap into the point of purchase in the consumer's buying journey, enhancing the overall retail experience with efficiency and seamlessness.
