The project "Creating a brand identity for brand Mockzilla" is a strategy design and visual identity project. Mockzilla is a Delhi-based startup brand that deals in mocktails, including mixers and ready-to-drink mocktails. As the world is getting competitive, the brand wants to develop a vision, mission, values, promise, and visual identity to stand out. The brand targets non-alcoholic consumers with the idea that they feel engaged and a part of society. Therefore, the project focuses on making everyone feel inclusive in an occasion with the help of creating a visual identity that would resonate with the target audience. Summarizing the same, project mockzilla is a compilation of the past six months, including the following segments: brand strategy, brand book, brand guidelines, and packaging design.
The entire journey has been a collection of learnings, experiments, and gaining experiences. Reflecting, I would like to thank my guide, mentor, colleagues, and friends for their constant support and patience in hearing me out and providing a platform to my ideas.
