Synopsis:
Sale pages are typically designed to meet business goals and align with individual brand communications, however, it is also important to consider how users perceive and engage with the information presented during sales. This is particularly critical during peak sale periods for E-commerce businesses like Nykaa. At the same time, to ensure a seamless and efficient sales process across multiple platforms, it is necessary to re-examine the internal systems and structures that support the sale workflow. This includes redesigning the internal tool to enable more streamlined processes and improving the overall structure to optimize efficiency. By undertaking this investigation and redesign, we can better understand the user experience and identify strategies to enhance it while maintaining consistency and a seamless experience across all platforms.
Project brief:
To enhance the user experience during sale by:
A. Conducting user research to understand their perception, awareness, and behavior during sale.
B. Redesign the Template Builder (Nykaa’s internal tool) from a systems perspective and make the interface more user-friendly for internal stakeholders.
Scope of Work:
Research and redesign efforts to enhance the online retail experience during sale:
1. To conduct user research to understand how users perceive and engage with sale pages during peak sale periods, and identify key areas for improvement to enhance the online retail experience.
2. To redesign the internal tool that support the sale workflow to improve the effectiveness of the process, enabling Nykaa to better serve customers and provide a more seamless online retail experience during sale, and create a more efficient process for Nykaa employees.
3. To develop recommendations and strategies based on the insights gathered from user research and the redesign of internal systems and structures, that can be used to optimize the online retail experience during sale and beyond, leading to increased customer satisfaction.
