In today's rapidly evolving retail landscape, consumers are faced with an overwhelming array of choices and information when making purchasing decisions. Trust and credibility are essential factors that influence consumer choices, and retailers are continually seeking innovative solutions to establish and maintain these crucial elements. This degree project focuses on addressing the challenge of building trust and credibility in the current retail journeys through the development and implementation of an Expert Assistance Platform.
The primary objective of this project is to create a comprehensive framework for an Expert Assistance Platform that aims to enhance the retail experience by providing expert guidance, personalised recommendations, and real-time assistance to consumers. The platform will utilise cutting-edge technologies such as artificial intelligence, machine learning, and data analytics to offer a seamless and trustworthy shopping journey.
